Hello, Fragrant Friend 👋,

It’s finally happening! 🎉 For those who missed the last few issues—we’re kicking off the development of our first scent tonight at 8 PM (CET)!

Join us live as we reveal the perfumer behind the creation and open the floor for your input. This is your chance to actively shape the fragrance!

Don’t miss it. Tune in at 8 PM! ⏳

🗓️ Contents of this Issue

1. Note Worthy: Esxence 2025 Edition 💫 

2. Strictly Independent: Nōse Perfume 🇸🇰 

3. QUIZ: Which scent makes shoppers stay 18% longer in stores? 🛍️ 

Note-Worthy: Esxence 2025 👀💫 

Milan once again became the epicenter of olfactory creativity as Esxence 2025 showcased bold innovations and standout scents. From rising talents to established names pushing boundaries, these were the discoveries that left a lasting impression.

Tobba: Jasper Li’s Summer Hits

Tobba continues to impress. Jasper Li’s upcoming Higher Self and Lovers and Strangers (launching this summer) are poised to be bestsellers. We’ve been fans from the start—this release is a must-watch.

Prin Lomros: Southeast Asia’s Star

Prin’s three lines—Prin (animalic), Prissana (Asian narratives), and Strangers (wearable yet complex)—showcase his brilliance. Guido from Strangers stole the show. Meeting Prin was a true highlight.

Aholic: Addictive Newcomer

Aholic (launching in April) explores addiction-inspired themes with originality and wearability. Love Dopamine stood out, and at €150 for 100ml, this brand is one to watch. What's crazy? Almost nothing exists about this brand so far—no online presence, no buzz—making its debut all the more intriguing.

Les Indemodables: Craftsmanship at Its Peak

Vanille Havane is a solid 10/10, but what truly impressed us? The brand processes all its natural ingredients in-house—an unmatched dedication to quality. Nothing new here, just that we are fans!

Brezza Leggera: Filippo Sorcinelli’s Heavyweight

With immortelle, pine, myrrh, and labdanum in extrait form, Brezza Leggera is anything but light—powerful and unmistakable, housed in a weighty flacon.

Extra Virgo: Coffee at Its Most Intense

Michele Marin’s Animal Café delivers explosive coffee notes from three continents, cinnamon, civet, and real oud. One of the strongest natural creations at Esxence—our bag still carries its scent.

Mark Buxton’s Freedom Collection: A Rising Talent

We had the chance to smell Free by David Chieze, the protégé of Mark Buxton, released under the Mark Buxton Freedom Collection. We also met Géraldine Ignesta, the third part of this creative trio, who is set to launch her first fragrance soon. A refined and compelling creation, further proving that this line is among the most underrated in perfumery.

Strictly Independent 🎨 🌟 

We met Timur, co-founder of Nōse Perfume (alongside Daria), at Esxence, and let’s just say—this doesn’t happen often—we smelled things we’d never encountered before. Nōse delivers exactly what it promises: avant-garde perfumery at its finest. Independent, small-batch, and crafted with rare natural ingredients you won’t find elsewhere.

Timur shared their deep commitment to working with smallholder farmers, embracing raw materials in all their natural variability—batch variations be damned! The result? A collection that ranges from effortlessly wearable nuances to unapologetically avant-garde statements for life’s rarest, most extraordinary moments.

Based in Slovakia, Nōse is one to watch. It’s only a matter of time before these creations find their way into the hands of true connoisseurs.

Nōse Perfume 🇸🇰 

QUIZ 🎲